Overview of Email Marketing Platforms
Why Email Marketing Still Works
It’s one of the most effective ways to build customer relationships and drive repeat business.
What Makes a Good Email Marketing Tool?
Look for ease of use, automation, design flexibility, analytics, and integrations.
Squarespace Email Campaigns Overview
How Squarespace Email Marketing Works
Squarespace offers built-in tools for email campaigns—ideal for users already using its website builder.
Key Features of Squarespace Email Campaigns
Pre-built templates, automation, basic analytics, and seamless design matching with your website.
Pros of Using Squarespace Email Campaigns
- Easy setup for Squarespace users
- Clean, on-brand email designs
- Simple pricing
Cons of Squarespace Email Campaigns
- Limited integrations
- Fewer automation features compared to Mailchimp
- Less control over email sequences
Mailchimp Overview
How Mailchimp Works for Email Marketing
A robust email platform with automation, list segmentation, advanced analytics, and third-party integrations.
Key Features of Mailchimp
- Pre-built journeys & templates
- A/B testing
- Advanced segmentation
- Detailed reporting
Pros of Mailchimp
- Scalable for businesses of all sizes
- Powerful automation tools
- Deep integrations (e.g., Shopify, Stripe, Klaviyo)
Cons of Mailchimp
- Steeper learning curve
- More complex interface
- Higher cost at scale
Squarespace Email Marketing vs Mailchimp: Feature Comparison
Ease of Use
Squarespace wins for simplicity; Mailchimp wins for flexibility.
Templates and Design
Both offer modern templates. Mailchimp has more options and customization tools.
Automation
Mailchimp clearly wins with robust automation capabilities.
Analytics and Reporting
Mailchimp provides deeper insights, making it better for data-driven marketers.
Best for Beginners or Small Shops
Squarespace is best if you want a simple, all-in-one solution.
Best for Growing Businesses
Mailchimp suits those who need complex campaigns, automations, and scalability.
How to Do Mailchimp and Klaviyo Integration
Step 1: Export Contacts from Mailchimp
Download your email lists from Mailchimp in CSV format.
Step 2: Import to Klaviyo
Go to Lists & Segments in Klaviyo and import your Mailchimp contacts.
Step 3: Sync Data via API (Optional)
For ongoing sync, use third-party tools like Zapier or Klaviyo’s custom API settings.
Step 4: Rebuild Automations in Klaviyo
Manually recreate your email flows in Klaviyo using its advanced features.
Conclusion
Mailchimp vs Squarespace email campaigns come down to needs and goals. Use Squarespace for simple, integrated campaigns. Choose Mailchimp if you need scale, automation, and detailed insights. And if you’re switching to Klaviyo, the transition is simple with basic integration steps.
